Play Ball! The Search Marketing Field for Baseball Merchandise

baseball keywords

With baseball season underway earlier this month, we wanted to dive into our ad monitoring platform to analyze keywords surrounding baseball merchandise. It’s a fun time of year to be a baseball fan, so we were looking for interesting trends in baseball merchandise searches and how advertisers were taking advantage of them. Our Ad Monitoring […]

5 Enhanced Campaigns Tools You Should be Using


It’s been approximately a year since Enhanced Campaigns launched. There are definite long-term implications for the directional changes signified by Enhanced Campaigns (hello, social and contextual and retargeting!), and SEMs are still analyzing mobile/tablet/desktop CPCs with a whole lot of scrutiny…but in all of this noise, there are a few features still underutilized after all […]

AdWords Announces Slew of Upgrades with an Emphasis on Mobile


Google announced a series of AdWords product updates this morning at the AdWords Product Forum in Half Moon Bay, CA. The theme of the changes is further enhancements to allow advertisers to get their message in front of the right user regardless of what device they are using (note the proportion of mobile-based enhancements in […]

5 Mobile Mistakes You Need to Stop Making in AdWords

Mobile now! Mobile yesterday! Mobile mobile mobile! Well, yes. That’s a good place to focus more of your marketing energy these days, especially with recent studies showing that up to 60% of online adults in the U.S. and U.K. use at least two devices per day. In the rush to get mobile campaigns going on […]

Are We Superstitious about Long Tail?

I grew up in a small place called the Isle of Man. Never heard of it? You’re not alone. It’s a tiny island in between England, Ireland, Scotland, and Wales and is where world’s fastest (cycling) sprinter Mark Cavendish and Les Misérables star Samantha Barks both grew up. Still not heard of it? Never mind, […]

Are Digital Marketers Becoming “Growth Hackers”?

tech talk

These past few years, it seems the only thing being introduced at a faster rate than new technology for us adopt are the buzzwords that come with it. Anyone looking to enter the tech sector should be prepared to adopt an entirely new lexicon, seriously. The term computer science itself was at one point a […]

Great Ways For Digital Marketers To Give Back


There’s no doubt about it: digital marketing is a fast-paced, rewarding career path, especially for those who work the hardest. In an economy that’s challenging overall, those of us in digital marketing are truly lucky. As someone who’s always looking for ways to give back, I wanted to share today some thoughts on how you […]

Mobile, Tablet Growth Highlights Google’s Q1 Data


Google introduced Enhanced Campaigns in February 2013; adoption was predictably slow for the first couple of months before mandatory switch-over late in the summer. Year-over-year comparisons in Q1 data show that Google’s not-so-subtle shove in the back towards a multi-device world has worked; we compared data sets from Q1 2013 to Q1 2014, in both […]

How to Make Dynamic Search Ads Work


Dynamic Search Ads (DSA) are not new, and you’ve probably heard of them before. But are you using them, or have you been scared off by the idea of letting Google control when to show your ads? First, if you haven’t heard of DSA, here’s a quick breakdown: Dynamic Search Ads will show your ads […]

Lingo Every Digital Marketer Should Know – And Put into Action


It’s hard to keep up with the latest digital marketing buzzwords. Although some are common knowledge – such as clickability, second-screen and infographic – some are unfamiliar to even the most experienced digital marketers. Here are four buzzwords that you should know – and put into practice. Adding these terms to your list of expertise […]