How to Cultivate a Great Affiliate Program

affiliate

Affiliate marketing spend is expected to eclipse $4.4 billion by 2016, with a compound annual growth rate over 16% since 2011, according to a report published by Forrester Consulting. With affiliate programs becoming a bigger element within digital marketing strategies, it’s important to identify the basics of a strong affiliate program beyond offering the highest […]

Bing PLAs: Are you sure you want to do this?

bing campaign

Before you dive into the process of setting up Bing PLAs, make yourself a cup of coffee. Seriously, this might take a few attempts to get right, but if you’ve worked with Bing in the past then you already know what to expect. In this blog, I’ll show you how to get your Bing PLAs […]

Marin Pain-point: Auto-tagging Issues

todd mintz marin

I just got burnt by something in Marin that I didn’t know about until just now…and I sense that probably most of the folks working on Marin accounts don’t know about this either:   Notice the advanced options at the bottom.  If you want Marin to auto-tag for you (and I assume you do and […]

Google’s Quality Score Whitepaper Attempts to Set the Record Straight

13645831805_9eb80dce9e_z

To many paid search marketers, Quality Score remains one of the most important elements of a campaign.  It is the core metric that, with minor changes on its 1-10 scale, has the power to drastically affect the cost of an ad click and the positioning of that ad, and in turn to impact overall efficiency […]

Adventure Photo Contest

Ben, edit2

The votes are in, and our Adventure Photo Contest was a great success! Our runners up were Caitlin Halpert and Jason Bruggemann, who enjoyed boat booze in Vermont and a night out in Chicago, respectively:   In 3rd place we have Andrew Underwood, showing off at the top of Mount Tam.   Alex Beals (who came […]

App, website cards drive Q2 leap for Twitter ad performance

The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad […]

Strange New World: How Developing Marketers Meet Daily SEO Challenges

Higher_learning

SEO knowledge is a work in progress for everyone in the field, whether they’ve been working in it for 10 days or 10 years. The industry morphs daily, with countless blogs (hey, like this one!) weighing in on what’s important, what’s less important, what’s about to be penalized, and so on. 3Q Digital’s SEO team […]

Conversion Optimization: Go Beyond the Checklist

To fully appreciate this landing page, you have to view it online and see the animation on the “Absolutely Free” badge, the “Enter Now” arrow, and the scrolling faces. 

As a conversion optimizer, it’s pretty cool to see more businesses starting to “get it” that it doesn’t matter how much traffic they drive to their sites, if those sites don’t convert.  Even big-name SEOs have jumped on the conversion bandwagon. While this mainstream acceptance of the field is awesome, it’s also resulted in oversimplification […]

The ins and outs of PLAs in 41 minutes

PLA spend is growing on a hockey-stick curve, and for good reason: done right, PLAs are driving extraordinary levels of ROI and growth. Trouble is, there are plenty of ways to run sub-optimal PLA campaigns, a fact that’s becoming even more true with the impending transition to Google Shopping. So, you know, we put together […]

3 Significant Ways Google Plus Can Help Your SEM Campaigns

Google_Plus_900_450_90_s_c1_smart_scale

We’ve all heard that Google Plus can “help your SEO” but do you really know what that means? There are studies and statements from Google saying that social activity does not directly impact search results, even from Google Plus, so how on earth can anybody claim that our search marketing efforts are enhanced by getting active on […]