Google Tag Manager 2.0: New Vocabulary, Improved Functionality


The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […]

Facebook Ad Audience Too Small for Ads Manager? Try Power Editor


Let’s say you want to launch an ad targeting a small group of people on Facebook. (Last week, we tried this with users who had liked our FBPPC Facebook page.) Curiously, what happens when you prep the ad in Ads Manager is totally different from what happens when you prep the ad in Power Editor. […]

Marketing Mavericks: an Interview with Method Mill’s Rishi Sethi


Name: Rishi Sethi Company: Method Mill Twitter handle: @rishisethi88 How long have you been in your current role? One year. When you look back at the last six months, what were some of the biggest surprises of your job? The problems that we believed companies need help with are not always the problems that they’re […]

3Q Digital Download Episode 14: B2Me Inbound Marketing


    Inbound Marketing extraordinaire Diane Pease from Cisco joins host Joe Kerschbaum in breaking down B2B marketing. Diane’s key takeaway: The one action someone should take to improve their B2B PPC campaigns is to know your audience, and address their concerns with your paid search messaging. 

Want Cost Efficient Remarketing? Don’t Sleep On RLSA


  Remarketing is a key part of most (if not all) successful digital marketing strategies. It’s a best practice to include some variation of retargeting when managing SEM accounts. Typically, these audiences consists of people who clicked on your ad, visited your site, but did not convert (or meet whatever requirement you have set as […]

Photoshop image resizing: a handy cheat sheet


We work with non-designers every day who have questions on how to resize images for Photoshop and how to choose proper dimensions and specs for an optimal outcome. In the interest of saving you back-and-forth time with your own Creative team, here are step-by-step instructions (and some tips and tricks) on how to resize an […]

Overview of LinkedIn Campaign Manager Updates – and Misses


After many long years, LinkedIn finally released a new Campaign Manager dashboard this week.  The layout is a bit more aesthetically pleasing and offers a few functions that didn’t previously exist.  Unfortunately, there is one major flaw that requires users to toggle back and forth between the new and old dashboard. Here’s the quick and […]

Victory for Sheryl Sandberg: our 2015 Most Influential Social Media Marketer!

DAVOS/SWITZERLAND, 28JAN11 - Sheryl Sandberg, Chief Operating Officer, Facebook, USA; Young Global Leader  are captured during the session 'Handling Hyper-connectivity' at the Annual Meeting 2011 of the World Economic Forum in Davos, Switzerland, January 28, 2011.

Copyright by World Economic Forum by Jolanda Flubacher

Our contest is over! Fitting that the winner of our contest would be the person who is most responsible for the existence of social advertising, no? Sheryl beat out Jon Loomer by a wide margin: 86% to 14%. Thanks to everyone who voted in our contest! We’ll be bringing it back next year, so let […]

Optimizing Accounts Makes You Hungry


Here it is, my first 3Q blog. What am I choosing to write about? Definitely not upgraded URLs or mobile trends for 2015. My topic is one that is dear to my heart (upgraded URLs and mobile trends are too). I am writing about food. Why? Because optimizing accounts makes you hungry. When you are […]

Google Q2: mobile surge raises CPCs, not retail performance

2015 q2

Google’s mobile surge continued unabated in Q2 2015, with volume, conversions, and cost per click on the rise but conversion rate — particularly for eCommerce — failing to rise proportionately, our data shows. We compared year-over-year data in overall search (including Google Shopping) and display across desktop, mobile, and tablets. The rise in mobile’s share of […]