3Q Digital Download Episode 8: YouTube!

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Our host, Joseph Kerschbaum and guest Manny Rivas from aimClear have an in-depth discussion about YouTube advertising. Here are Manny’s key takeaways: 1. Set up remarketing lists in order for them to build, even if you’re not running video ads. 2. Define what you’re trying to achieve. The goal will determine which ad units you’ll […]

Beginners’ Guide to Troubleshooting in Marin

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Marin Software provides a cross-channel campaign management platform that allows advertisers to easily manage multiple SEM accounts and campaigns through one (somewhat) intuitive user interface. It is a very powerful tool that allows advertisers to quickly segment data, automate recurring tasks and reports, as well as make on the fly bid adjustments and other campaign […]

Do Not Confuse Dynamic Keyword Insertion vs. Dynamic Query Insertion

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If memory serves me right, at one point in search history, AdWords Dynamic Keyword Insertion (DKI) was used to insert a user’s query into your ad copy. Whether or not that was the case in the past is now irrelevant because Google’s documentation is clear that DKI only inserts keywords from the same ad group. […]

What Publishers Can Learn From Condé Nast’s Embrace of Programmatic

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Let’s face it: Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent years Condé Nast has made huge progress on the digital front. The best evidence? Condé, the company that […]

Mobile, PLA growth highlight Google’s Q4 performance

Huge gains in mobile cost and engagement, including a surge of Google Shopping (PLA) traffic, highlight our look at Google’s Q4 performance, which underscores the much-discussed shift in shopping behavior. We ran Q4 2014 numbers against Q4 2013 numbers on search, display, and Google Shopping (PLAs), and we analyzed the performance on all three platforms […]

Be Prepared: Follow this Business Trip Checklist

At some point in the Digital Marketer’s career, business trips will make an occasional appearance. Life would be much simpler maintaining the status quo of communicating through email, Skype, by phone or even video conferencing. But let’s face it – there really is no comparison for meeting your client in-person for the infrequent QBR or […]

Increased engagement, competition highlight Facebook’s Q4 performance

Spurred by a surge of competition and device adoption on mobile and larger, more engagement-driven ad placements, the cost (and effect) of doing business on the Facebook platform continued on trend and posted huge increases this past Q4. We crunched Facebook advertising numbers over 1B total impressions in Q4 and found the following in comparing performance […]

Marin vs. AdWords UI vs. AdWords Editor: Who Wins Super SEMash Brothers?

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In the spirit of the newest release of Nintendo’s legendary fighting game “Super Smash Brothers”, I thought it would be fun to pit SEM tools against each other in an epic battle of their own. A common argument within SEM teams is which platform they should use when making changes to their accounts. Purists prefer […]

5 Clues That Something Is Wrong with Your Data

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Just because you’re looking at data in a spreadsheet, pivot table, or even an engine UI, does not mean it’s correct or should be taken at face value. Here are some clear hints that something is wrong with your numbers and requires a deeper dive: 1.   Any metric declined more than 100% Pulling data without […]

Excel Tips for Search Marketers: The Almighty Alt Key

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One key to rule them all… If you’re like me, you spend 90% of your day with your head buried in Excel spreadsheets. The faster you can navigate around the program, the quicker you can finish the project at hand, and the quicker you can get to work on your infinite backlog of tasks. If […]