Make Reports and Spreadsheets More Dynamic with Conditional Formatting


Excel spreadsheets and reports can overwhelm users with a sea of data, but not if you know how to apply tricks and visuals with Conditional Formatting to call attention to the right numbers. In this post, we’ll walk you through some basics and some advanced techniques to help your reports pop. Conditional Formatting has default […]

5 tips to drive down your CPAs


Lower CPAs? Yes, please! Here are five tips to drive down the Cost Per Action of your social and search ad campaigns.   1. Relentlessly focus on your real goal 2. Embrace a ‘cross-channel’ mindset 3. Segment your audiences to better hunt for value 4. Try major creative variations vs. minor creative tweaks 5. Leverage […]

3 Keys to Transitioning from College to Agency Life


There is a substantial learning curve in making the transition from full-time student to full-time big kid. It’s a completely new environment with different responsibilities and expectations. The key to making it work? A very patient manager (shout out to my manager, Ed), lots of coffee, and being flexible with the changes that come with […]

Get to know: Hillary Read, Director of Marketing at 3Q Digital


Get to know Hillary Read, Director of Marketing, working out of our office in Burlington, Vermont. What’s the first metric you check when you start the day? Total site visits, organic traffic, leads, and referrals. The latter is useful to show when some of our content has been picked up or featured in other outlets, […]

Marketing Mavericks: An Interview with Ted Rubin

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Name: Ted Rubin Company: The Rubin Organization…Return on Relationship Twitter handle: @TedRubin How long have you been in your current role? I started doing my own thing full-time in August of 2013… @TedRubin When you look back at the last six months, what were some of the biggest surprises of your job? Not […]

Get to know Monica Madrigal, Account Lead at 3Q Digital


  Take some time to get to know Monica Madrigal, Account Lead at 3Q Digital who works out of our San Mateo office. What’s the first metric you check when you start the day? Spend What’s one metric you rarely bother to check? CPM What is your favorite thing to brag about at 3Q? WFH […]

Use Auction Insights to Master the Competitive Landscape


Understanding the competitive landscape and how its changes impact your results is an important piece of paid search account management. Reviewing AdWords Auction Insights at regular intervals – and whenever you’re seeing shifts in CPC or impression share – will help you stay on top of the auction dynamics in your space. Where to Find […]

Facebook Lookalike Audience Best Practices


  Facebook Lookalike audiences are a great way to get your message to people who are like your customers (but aren’t your customers yet). This is the quick and dirty on lookalikes. Seed audience recommendations The “seed audience” is what you upload to Facebook; usually this is your database of customers or people who have […]

Google’s Customer Match: What Marketers Need to Know


Google announced an exciting new feature today: Customer Match, which allows marketers to craft campaigns from their CRM data and seems like a clear response to Facebook’s highly successful Custom Audiences and Lookalike modeling. The quick and dirty description from the AdWords blog is: “Customer Match is a new product designed to help you reach […]

Instagram ads: 4 FAQs to Get You Started


For a long time coming, advertisers have been waiting for access to Instagram ads. We have all (likely) seen sponsored content in our feed, but that was previously limited to a select few advertisers as Instagram rolled out and tested product variations. But we got our wish in mid-August, when self-serve Instagram ads became available […]