Welcome FBPPC to the 3Q Digital Blog!

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3Q Digital’s blog now has all of the social media marketing tips you’ve been dying for! With the successful completion of our merge with the FBPPC blog, you can now find tons of Facebook, Twitter, Linkedin, and Instagram advertising insights on the 3Q Blog. Be sure to dive in, take a look around, and let us […]

Find Hidden Profit with Google’s New Cohort Analysis Tool

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E-commerce users have a powerful new tool to add to their tool box. In early February 2015, Google released the Google Cohort Analysis, a deep-analysis tool added to the Google Analytics suite. Businesses are able to look at their customers in a way that is more meaningful to long-term profits. Rather than presenting analysts with […]

3Q Digital Download Episode 12: Bing Shopping

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  Steering clear of Bing? Big mistake. The underdog is coming on strong with Bing Shopping campaigns. Join host Joe Kerschbaum and guest John Lee of Clix Marketing as they discuss the effectiveness of the platform. Here are John’s steps for setting up Bing Shopping: 1. Set up Bing Merchant Center 2. Create a store 3. Download feed template from […]

Marketing Mavericks: an Interview with Extreme Reach’s Robert Haskitt

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Name & Title: Robert Haskitt, CMO Company: Extreme Reach How long have you been in your current role? Five-and-a-half years. When you look back at the last six months, what were some of the biggest surprises of your job? Pleasant Leadership Surprise How much impact a nimble team of marketers can make when they rally […]

Google Display for Beginners

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What happens when you’ve gotten your bearings in the game of Search and are ready to tackle another channel? Some may dread having to learn a whole new process while others may be excited to discover something new and hopefully game-changing for the business – and some may be both! Enter the Google Display Network. […]

How to Automate Writing Performance Bullets Using Excel

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At one point or another, we may find ourselves swamped in work. This was me a couple of weeks ago on a particularly busy Wednesday: running on 4 hours of sleep and my fourth cup of tea as the clock ticked toward 5pm, with two client weekly performance reports still staring me in the face […]

Create Your Ideal Twitter Audience

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After speaking at the Zenith Conference I knew I had to make sure everyone knew the answer to the question “why throw your hat in with Twitter advertising?” Chances are the people you want to reach are already Tweeting away! Twitter currently has: 16.3M moms 19.4M fashionistas 15.5M cost conscious shoppers 28.3M millennials According to […]

FBPPC is merging with the 3Q Digital blog

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Hi, intrepid readers! When we started FBPPC, social was an emerging advertising medium. Facebook was the only major player, and even then it could hardly be taken seriously as a competitor for Google. The Facebook advertising community was relatively small, and advice and insights were critical as people adopted the channel without a ton of […]

Two PPC Excel tips you can learn in less than one minute

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While Microsoft Excel may seem confusing for those viewing it for the first time, it is considered a fundamental tool for those working in the world of PPC. As changing campaign keywords and crafting formulas are just some of the many actions this mighty piece of software can offer, it’s easy to see why PPC […]

Buyer beware: Targeting Optimization for GDN remarketing

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Something to keep in mind when taking over and/or optimizing display remarketing campaigns: by default, Google enables the setting for Targeting Optimization. The pro: the feature effectively lets AdWords automatically find new customers by turning your remarketing campaign into a lookalike campaign. The con: the feature also muddies the waters for you and your clients about the […]