How to make an animated .GIF in Photoshop

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Do you love .gifs (who doesn’t) and would love to know how to make your own? Bookmark this post, which will teach you to build out an eye-catching 300×250 .gif banner. The difficulty rating for this is a medium, and you’ll have to know your way around Photoshop a bit. I will go through the […]

Find Your Target Audience Using Google Analytics

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At 3Q, we work with a lot of startup companies. In most cases, they have a general idea of who their target audience is before taking their product to market, but this isn’t always the case. Sometimes they are incorrect about their assumptions or they just plain don’t know yet. In these cases, digital marketing […]

4 tips to optimize your Gmail Sponsored Promotion (GSP) campaigns

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If you’ve been lucky enough to tread the murky waters of a Gmail Sponsored Promotion (GSP) advertising campaign, you’re likely looking for ways to cut your CPA.  GSP budgets are often large and contain a very important marketing initiative, which increases the stress level for an advertiser. GSPs are like a rollercoaster of emotions and […]

PPC Esoteria

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“I cannot say the word eye any more . . . . when I speak this word eye, it is as if I am speaking of somebody’s eye that I faintly remember . . . . there is no eye — there is only a series of mouths — long live the mouths . . […]

How-To: Use Google Analytics to Support Content Marketing

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We’re all about content marketing, but it has to be measurable. There are a number of specialized tools for content marketers, but Google Analytics is often the first tool we use to set the foundation.  With GA’s features we can leverage nearly every point in the content creation process, from brainstorming and targeting to campaign […]

Power Editor Glitch Alert: Editing Parameters in Multiple Ad Sets with Varying Audiences

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Power Editor is a great tool for duplicating campaigns, ad sets, and ads. It also offers the functionality of editing multiple line items – but beware when trying to make a bulk edit to ad sets with different audience targeting. When the new parameters are entered, the tool actually overrides existing targeting. In this example, […]

Craft Content Marketing Campaigns to Increase Consumer Education

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Consumer education is one of the most critical ways of serving customers and attracting others. Competition in the world today means every company wants to be the best in the industry. Effective content marketing programs incorporate very robust consumer education strategies. It’s one of the ways of connecting with the audience, building a brand, and […]

Bing’s Universal Event Tracking: the story behind inflated conversions

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A lot of my colleagues and I have seen suspiciously inflated numbers for conversions, conversion rate, and revenue since implementing Bing’s new Universal Event Tracking (UET). Some of the increases can be explained away by the new pixel’s inability to dedupe conversions…but not all of them. Three reasons for this: 1. The increases are big, doubling […]

Facebook’s Buy Button Has a Huge Advantage over Buyable Pins

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It’s very well known that often, the fewer steps in a conversion funnel, the more likely a user is to convert. More social platforms are adding functionality to address this; Pinterest’s Buyable Pin feature is the splashiest recent example despite its limited scope. But Facebook, never one to be overshadowed easily, is making quieter yet […]

25 Tips for Effective Landing Page Optimization

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Landing page design and aesthetics have long been up for debate (flat design? Parallax? eternal scroll?), but we’ve been able to pinpoint a healthy list of mission-critical best practices that we don’t see changing in the near future. If you’re struggling to optimize a landing page, start with the following tips and examples. (And if […]