How Facebook just made mobile lead gen a lot more affordable


One of the keys to making a successful “website conversions” Facebook campaign is to convince people to leave Facebook and convert on your website. Even if your ads lead to a smooth user experience, it can be pretty expensive to get someone to click on an ad just to fill out a form to subscribe […]

Marketing Mavericks: an Interview with Lisa Joy Rosner of Neustar

Lisa Joy Rosner_Choice1_July 2015

Name: Lisa Joy Rosner Company: Neustar Twitter handle: @lisajoyrosner – @neustarCMO @neustarCTO @neustar How long have you been in your current role? One year When you look back at the last six months, what were some of the biggest surprises of your job? Brand matters.  Six months ago, I told the marketing team that the 3 most […]

How to Write Content-Caliber Ad Copy


Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up […]

Video, Carousel Ads Producing Huge Gains for Facebook Advertisers


Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […]

The Ultimate Guide to a High-Converting 404 Page


Most 404 pages fall into one of two categories: 1. An afterthought, with a boring, bordering-on-punitive message written by a developer. It’s either full of technical jargon or blames the visitor for landing there, like this one: 2. Or a cutesy page built by a designer that’s supposed to reinforce the brand and make the […]

Google Tag Manager 2.0: New Vocabulary, Improved Functionality


The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […]

Facebook Ad Audience Too Small for Ads Manager? Try Power Editor


Let’s say you want to launch an ad targeting a small group of people on Facebook. (Last week, we tried this with users who had liked our FBPPC Facebook page.) Curiously, what happens when you prep the ad in Ads Manager is totally different from what happens when you prep the ad in Power Editor. […]

Marketing Mavericks: an Interview with Method Mill’s Rishi Sethi


Name: Rishi Sethi Company: Method Mill Twitter handle: @rishisethi88 How long have you been in your current role? One year. When you look back at the last six months, what were some of the biggest surprises of your job? The problems that we believed companies need help with are not always the problems that they’re […]

3Q Digital Download Episode 14: B2Me Inbound Marketing


    Inbound Marketing extraordinaire Diane Pease from Cisco joins host Joe Kerschbaum in breaking down B2B marketing. Diane’s key takeaway: The one action someone should take to improve their B2B PPC campaigns is to know your audience, and address their concerns with your paid search messaging. 

Want Cost Efficient Remarketing? Don’t Sleep On RLSA


  Remarketing is a key part of most (if not all) successful digital marketing strategies. It’s a best practice to include some variation of retargeting when managing SEM accounts. Typically, these audiences consists of people who clicked on your ad, visited your site, but did not convert (or meet whatever requirement you have set as […]