Mobile, PLA growth highlight Google’s Q4 performance

Huge gains in mobile cost and engagement, including a surge of Google Shopping (PLA) traffic, highlight our look at Google’s Q4 performance, which underscores the much-discussed shift in shopping behavior. We ran Q4 2014 numbers against Q4 2013 numbers on search, display, and Google Shopping (PLAs), and we analyzed the performance on all three platforms […]

Be Prepared: Follow this Business Trip Checklist

At some point in the Digital Marketer’s career, business trips will make an occasional appearance. Life would be much simpler maintaining the status quo of communicating through email, Skype, by phone or even video conferencing. But let’s face it – there really is no comparison for meeting your client in-person for the infrequent QBR or […]

Increased engagement, competition highlight Facebook’s Q4 performance

Spurred by a surge of competition and device adoption on mobile and larger, more engagement-driven ad placements, the cost (and effect) of doing business on the Facebook platform continued on trend and posted huge increases this past Q4. We crunched Facebook advertising numbers over 1B total impressions in Q4 and found the following in comparing performance […]

Marin vs. AdWords UI vs. AdWords Editor: Who Wins Super SEMash Brothers?

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In the spirit of the newest release of Nintendo’s legendary fighting game “Super Smash Brothers”, I thought it would be fun to pit SEM tools against each other in an epic battle of their own. A common argument within SEM teams is which platform they should use when making changes to their accounts. Purists prefer […]

5 Clues That Something Is Wrong with Your Data

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Just because you’re looking at data in a spreadsheet, pivot table, or even an engine UI, does not mean it’s correct or should be taken at face value. Here are some clear hints that something is wrong with your numbers and requires a deeper dive: 1.   Any metric declined more than 100% Pulling data without […]

Excel Tips for Search Marketers: The Almighty Alt Key

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One key to rule them all… If you’re like me, you spend 90% of your day with your head buried in Excel spreadsheets. The faster you can navigate around the program, the quicker you can finish the project at hand, and the quicker you can get to work on your infinite backlog of tasks. If […]

Owned Media: An Overview

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In my last post, I briefly touched on one of three points in the promotion trifecta: paid. Looking back, I should have probably started with the linchpin of all media: owned! Today I’m going to take you on a quick stroll through owned media including what it is, why you need it, and how to […]

Beat the Bots in Advertising

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I was on the edge of my seat with two browsers open and my pointer hovering over the button that would put me into the virtual waiting room. Foo Fighter tickets in Chicago were as good as mine. Flip of the clock, click of the mouse, and I was waiting …. waiting … frozen … […]

3Q Digital Download Episode 7: Bing!

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Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)! Here are John’s key Bing takeaways: 1. Take advantage of the new Universal Event Tracking in Bing 2. Utilize your negative keywords to optimize your campaigns. 3. Don’t neglect mobile. Bing has seen awesome growth on […]

Bing’s SEM Fighter Cockpit Overview

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As more businesses are competing in search engine marketing (SEM), and search engines are advancing at an accelerated speed, driving a performing SEM campaign is more like flying a modern fighter jet. It demands targeting instincts and the mastering of tactical and technical skills through advanced instruments. Although the SEM fighter cockpit is getting more […]