Our Vermont Office – All About Community

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Vermont is a hard place to understand for people who don’t know it. It is a very small place. Everyone knows everyone else. The people are a mix of urban creatives, farmers, hippies, Tri State-area transplants, thrill-seekers, 1-percenters and Bernie Sanders supporters. Although we are all so different, we all have one thing in common, […]

The App Store Landscape: Major Players and the Discovery Challenge

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Apps are a major part of everyday life for a large portion of the population. There are billions available across multiple app stores. How do you get yours to stand out? First, let’s start with an understanding of the current App Store landscape. Discovery Challenge The rich get richer The biggest challenge to any app […]

2 Ways You’re Destroying Your SEO Efforts (& How to Fix Them)

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In this in-depth how-to article, I’ll uncover two ways you’re unintentionally wasting your hard-won SEO efforts, and I’ll show you exactly what to do about it. But first, let’s you and I play a little game together: pull out your wallet, grab a $20 bill, rip it up into tiny pieces, and toss them into […]

The gaping hole in your competitive analytics

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Avinash Kaushik wrote a killer piece that he calls the “ultimate guide for learning how to do amazing competitive analysis”. You should definitely check it out and read through the dozens of painstakingly assembled links. But there’s one glaring issue: it was written in 2015 but assumes the world is still like 2005. Nothing wrong with using Google […]

How to pitch Facebook ads to search-minded clients

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Search is a fantastic marketing channel. If you know what you’re doing (or you hire an agency to do it for you!), the ROI can be huge. Facebook advertising can function much the same way, but you (or the client) need to be aware of its differences. Facebook advertising can perform similarly to other performance […]

Marketing Mavericks: an Interview with Solana Marketing’s Diane Ferraro

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Name: Diane Ferraro Company: Solana Marketing Twitter handle: @dianeferraro How long have you been in your current role? Since November 2013. When you look back at the last six months, what were some of the biggest surprises of your job? I’m shocked that there are some major brands who are not fully maximizing SEO opportunities. Every […]

4 Benefits of Using an Instructional Designer For Content Marketing

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With the economic marketplace more competitive than ever, manufacturers are taking a more proactive approach towards attracting and retaining customers, as well as building brand allegiance. Though the purpose may be well intended, online content marketing often finds itself misaligned, in garnering an audience’s attention, heightening the interest and desire, establishing brand allegiance and triggering […]

Is Facebook’s New Click To Call Option Right For My Business?

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The mobile marketing industry has really skyrocketed over the past few years. Unlike the big desktop computer boom, which took some households several years to own, mobile Internet usage was almost immediately popular and many households were able to gain access within a year or two. Mobile marketing has become a $4 billion dollar industry […]

Two Reports to Dig into Facebook Multi-Product Ad Results

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Facebook Multi-Product Ads have been the buzz in the paid search community for a few months. I personally have fallen in love with them. They are beautiful, flashy, engaging, and have multiple layers. What’s not to love? They even offer an additional bonus: with so many options in the ad creative, our testing options are […]

Use Excel for proofreading and QA

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Finding errors while proof reading an Excel file can feel like finding a needle in a haystack. Frequently it ends up being a task that doesn’t get completed on time (like writing a blog post for our editor, Jonathan) or doesn’t get the attention that it deserves. Less-experienced proofreaders will often resort to simply spot-checking […]