Google Q1 performance report: device distribution, efficiency offsets flat desktop

In advance of Google’s Q1 earnings call, we compared Q1 2014 to Q1 2015 data in both Google search and display campaigns from a representative selection of our accounts. Our results show that as Google’s former bread and butter – desktop search – has flattened out, diversification of devices and improved efficiency of display campaigns are helping […]

Easy Mobile Ad Copy Trick to Boost CTR

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For a lot of retailers/ecommerce brands, mobile is a struggle. As advertisers, intuition tells us that we should be spending there, but with much lower conversion rates and climbing CPCs, it’s hard to justify ad spend without using sophisticated attribution proving the worth of mobile. What we do know about mobile is that searchers use […]

How to Build a Great Mobile App, Stage I: Planning

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Planning, building, testing, and launching an app is hard business! It’s not for the faint of heart. But, it is certainly a winnable and worthy endeavor, especially as mobile traffic surpasses desktop. You’re probably asking yourself the same questions that thousands of marketers are – should we build an app? Is it worth it? Will […]

3 Sources for Content Idea Generation

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Content is still king in the modern world of online marketing. If you do not have original content coming into your website and social media sites on a consistent basis, you will have a great deal of trouble keeping up with your competition. However, you do not have to generate all these ideas yourself. There […]

Marketing Mavericks: an Interview with Cord Blood Registry’s Tia Newcomer

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Name: Tia Newcomer Company: Cord Blood Registry  Twitter handle: @tnewco  How long have you been in your current role? 2 years When you look back at the last six months, what were some of the biggest surprises of your job? Education is incredibly important in our industry, where 90% of cord blood stem cells are thrown in the […]

3Q’s SEO Team Takes the Myers-Briggs Type Indicator Test

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The Myers-Briggs Type Indicator (MBTI) is a way to understand how people perceive their world, find motivation, and make decisions.  It categorizes people’s tendencies across 4 preferences: Introverted (I) / Extraverted (E): Does someone feel energized by being around others, or by being alone? Intuitive (N) / Observant (S): When taking in new information, does […]

The AdWords Mobile App: Good But Could Be Better

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March was highlighted by the announcement that Google has finally give marketers the means to finally access their accounts seamlessly: a mobile AdWords app for Android. Although this app comes with very limited functionality, it gives us the means to easily review pacing performance and make minor account changes. Often, being logged into AdWords on […]

Digital Advertising Lags in Era of User-Empowered Opt-In Content

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In many ways, we live in an unprecedented era when it comes to access of the media content we consume daily. Hidden beneath the perception that our options have steadily evolved over the decades, something far more fundamental shifted for the first time in the very recent past. Yes, our content-delivery mechanisms have steadily evolved, […]

6 critical tips for keyword evaluation

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Building out and expanding your keywords is a lot of work; we can all agree on that. But you can’t exhale for too long without turning your focus on optimization: adjusting bids, match types, account structure, etc., based on how those keywords are performing. Evaluating keywords for optimization is no easy task, and often, it […]

The Top 3 Lessons SEOs Can Learn from Game of Thrones

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Season 5 of Game of Thrones, one of world’s favorite shows and mine, premiered on Sunday.  A lot has happened on the show in the past 4 seasons, and it reminds me of how many changes have occurred in the SEO world over the past 5 years.  So I can justify watching the show is […]