7 Tools to Create Visual Content on a Budget

Create

As cliché as it sounds, we eat with our eyes. I’m not just talking about how a plate of food is, or isn’t, presented to us in a restaurant, but also how content is presented to us. With the evolution of Panda, webmasters and content marketers alike are upping their production game. Whilst churning out […]

The Effects of Google’s New “Exact” Match – and How to Counter Them

Steps_4__5

We all heard about the “close variant” changes Google rolled out for their exact match targeted keywords in AdWords toward the end of September this year. If you didn’t well, now you have! The bottom line is, Google removed or reduced (depending on how you look at it) their “true” exact match keyword targeting option. […]

New client? Follow this checklist to start with a bang

7650804342_9715bb425f_b

I recently onboarded a new client here at 3Q (#excitingtimes), and during the onboard process, I jotted down some tips and tricks to remember when getting started. Enjoy! 1.    Google your client and C-level executives. This will not only give you a sense of the who, what, and when; it will also provide you with […]

3Q Digital Download Episode 5: Crafting Personas

3Q_DigitalPodcast_v2

    Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience. Here are the 5 key takeaways according to Aaron: 1. Use the information you already […]

Zen and the Art of Account Management

Don't panic-300x252

You’re under siege. Barely 10 minutes into the workday, and four clients have emailed or called you with mission critical tasks to execute. There are only so many hours in the day….how will it all get done? What if you can’t do it? What if you rush and make a mistake? What if, what if…. […]

eCommerce Success Isn’t Always about Price

price-tag-374404_1280

These days, it seems like internet retailers feel more pressure than ever to beat the competition on price. Store owners have been conditioned to drop prices just to get the business. But being the lowest price isn’t always necessary. In fact, BigCommerce pulled together a range of Ecommerce studies and found that 80% of consumers […]

15 quick tips for better client – and internal – communication

ytknick_Email

I looooove using email. I work with clients and colleagues in three time zones and five offices (not to mention a few remote offices), and it’s very easy to get in the habit of dropping an email rather than find a common time to pick up the phone with a busy colleague. But as we […]

How Companies Are Using Big Data to Recruit

2711081060_ba91f69796

Recruitment strategies have evolved rapidly over the last few decades. Not long ago, recruiters had little choice but to sort through reams of paper in over-stuffed filing cabinets to zero in on the most promising prospects. Job board sites such as Monster and Indeed revolutionized that process. Now, recruiters – including digital marketing agencies – […]

Google Shopping Campaigns – 4 Underused Tactics

google shopping promo

If you’re a retailer, and you have a website that sells any kind of products, and you’re not running PLA or Google Shopping campaigns, well…it’s being kind to say you’re behind the curve. But even seasoned digital marketers who have been running shopping campaigns for years aren’t reliably making the best of the platform’s capabilities — and […]

Eliminate Conversion Bottlenecks In Your PPC Campaigns

vinegar-jar-62063_1280

A search marketer always has one thing on his or her mind (no, not that): how to efficiently drive more conversions for their business. But simply dumping money into your search campaigns is not enough to reach more customers and maintain profitability. Similar to an assembly line, your paid search advertising effort has many potential […]