7 SEO Predictions for 2016: Social, Local, and Mobile Optimization Are King

Reflections in a crystal ball. Captured on London's South Bank.

“The more things change, the more they stay the same.” These words, originally spoken by French critic Jean-Baptiste Alphonse Karr back in 1894, could not be more true when it comes to witnessing the ever-evolving trends of digital marketing and search engine optimization (SEO). As the industry approaches 2016, strategists and marketing directors across the […]

Get to Know Colin Guidi, Director of SEO at 3Q Digital


  Take some time to get to know Colin Guidi, Director of SEO at 3Q Digital working out of our Bay Area offices. What’s the first metric you check when you start the day? You could consider it Organic SERP Volatility, but it’s a decent idea to keep an eye on SERP monitors to see […]

Think Before You Bid: Three Key Considerations


You may be tempted to just dive in when you dig into a new account and start changing bids based on the data, but before you get started you’ll want to get a firm understanding in three primary areas before determining which bidding strategy to take. If you fail to make build a plan based […]

Bing Ads Shopping Updates – What You Need to Know


The time has come to start talking about Bing Ads Shopping. It’s important to know what is changing and when so there are no surprises. I’ve outlined the details below to make everyone’s lives easier. What is this about? Bing has decided to update the current product ad campaigns to Bing Shopping. The deadline to […]

What Do 3Q and the NBA Have in Common?


Here at 3Q Digital, we set up our campaigns using the tried and true Alpha-Beta structure. Alpha-Beta allows us the most control in optimizing ads and landing pages for top performing keywords while giving us the tools to identify other high- and low-performing keywords. I’m a big fan of the NBA, and it occurs to […]

Get to Know Molly McCarty Sr. Social Account Manager at 3Q Digital


Take some time to get to know Molly McCarty, Sr. Social Account Manager at 3Q Digital working out of our Bay Area offices. What’s the first metric you check when you start the day? CPA… always CPA. What’s one metric you rarely bother to check? CPM; I focus more on CPC.  What is your favorite […]

Yahoo Search: How To Bulk Upload Ads With Special Characters ™ and ®


If you are using the symbols ™ or  ® in in Yahoo search, they will be changed to unusual, garbled-looking characters in your account. This isn’t good for anyone, especially your clients. Luckily, there’s a quick fix. In order to avoid or fix this issue, follow the tips below. Avoid the weirdness by uploading new ads or […]

Sr. Director of Client Services Jay Stampfl Receives iMedia Rising Star Award

Jay Stampfl

Sr. Director of Client Services Jay Stampfl is one of three honorees for iMedia’s “Rising Agency Stars” award, announced yesterday. Jay was hand-selected as one of three honorees by iMedia’s Agency Awards Advisory Board members. Per iMedia, the Rising Agency Stars award criteria awards: Honor those who are making a contribution to their agencies and clients that’s […]

LinkedIn refresher: Targeting, building ads, limitations, reporting, and best practices


LinkedIn is a finicky place to advertise. Luckily, we’ve created a breakdown of the myriad options to help advertisers make the most out of LinkedIn advertising. (If you’d like a reminder of what’s new on the updated Campaign Manager, here you go.) Creating a campaign: Sponsored Updates or text ads? Let’s talk about the differences, […]

3Q Digital announces Rob Garner as new Head of Growth

You’re going to hear a lot about 3Q Digital’s big, industry-shaking plans in the next few weeks. One of the people who will be driving those plans just joined our team, and it’s a name that will be familiar to many in digital marketing: Rob Garner, who will be 3Q’s new Head of Growth. Garner, […]