Maximize PPC Productivity: 2 Killer Tips

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Whether you work at an agency or you’re in-house, there’s always something keeping you busy all day. There will always be a task that could be completed to the extreme where some people end up working 12-hour days. Hopefully the tips below can help you prioritize your day and your week to make a bigger […]

Understand the shopping behaviors of mobile searchers

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Mobile devices now account for 60% of total digital media time spent, according to comScore, so it’s no wonder that mobile search is taking over too. Yahoo’s recent study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, […]

Boxing With Clients

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“Mission is important to culture because it helps us all understand ‘why we fight.”…David Rodnitzky, The 3Q Culture Manifesto Our CEO, David Rodnitzky, just published our Company Culture Manifesto, which I encourage you to read if you’ve not done so already. As an agency, we’ve followed these precepts for a long time…even if they were never […]

The Magic 10-Second Fix for AdWords Scripts Parsing Errors

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At 3Q Digital, we use AdWords scripts for a variety of admin and monitoring tasks, such as changing ad group names in bulk, discovering broken destination URLs, and alerting us to campaigns that are consuming their budget faster than planned.  We’ve built scripts from scratch as well as made use of the amazing libraries of […]

AdWords Editor 11.0: Pros, Cons, and Takeaways

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AdWords Editor 11.0 dropped Wednesday as Google’s holiday present to SEMs. According to Google, 11.0 represents “the biggest update to the application” since they released in 2006. So are they overstating things, or is this really the best possible response to all those holiday wishlists floating around? Let’s start with some features we immediately noticed […]

3Q Digital Download Episode 6: Remarketing

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  Our host, Joseph Kerschbaum, and guest Jay Stampfl talk all things remarketing in this episode of the 3Q Digital Download Podcast. Here are Jay’s key takeaways: 1. If you have a subscription service or a product, identify which terms are going to be navigational. If a user has already bought or subscribed, cut them […]

AdWords Custom Columns: a Holiday Miracle

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Yesterday, Google announced new Custom Columns in AdWords, something SEMs have been craving for some time. This feature allows you add additional columns to your reporting, name and define the columns, and segment them to provide your clients with more detailed insights. Four of the biggest reasons this is our favorite holiday present in some time: 1. You […]

SEM Experts Want These Features for the Holidays

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  We’ve been asking the SEM wizards around the 3Q offices: what do you hope Santa brings us in the way of ad improvements this year? Let’s lay out the full (long) list, shall we? 1) I wish Google would allow managing labels in editor. That would make life so much easier! 2) Another point on labels-it […]

Tips for smoothly translating international SEM content

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In the world of online marketing, managing localized content can be a long process with multiple revisions, back and forths, cultural differences, and time zone changes. When expanding your search efforts, here are some tips that can help you streamline the process when working with online content in multiple languages: 1. Local Insights: Before you […]

It’s Google’s Turn for a Site Audit

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As Google marches smartly down the path to total, worldwide domination, what Google thinks of your site becomes more and more important to business owners. Whether it’s Panda, Pigeon, Hummingbird, or Penguin, webmasters everywhere are terrified that the next change from Google will put them out of business. But how does this Borg-like giant — […]