Happy Thanksgiving!


We’re taking a brief break on Thursday and Friday, but we’ll be back with more advertising news on Monday! Have a happy holiday!

3Q teams with Breakthrough SF, GRIP Outreach for Thanksgiving smiles

Most folks in the digital marketing world know about the need for the newest and fastest computers…which means most of the people reading this have also given up on useful laptops when newer models became available. But a few inspiring folks showed us just how valuable those laptops can be in the right hands — and gave […]

7 Tools to Create Visual Content on a Budget


As cliché as it sounds, we eat with our eyes. I’m not just talking about how a plate of food is, or isn’t, presented to us in a restaurant, but also how content is presented to us. With the evolution of Panda, webmasters and content marketers alike are upping their production game. Whilst churning out […]

The Effects of Google’s New “Exact” Match – and How to Counter Them


We all heard about the “close variant” changes Google rolled out for their exact match targeted keywords in AdWords toward the end of September this year. If you didn’t well, now you have! The bottom line is, Google removed or reduced (depending on how you look at it) their “true” exact match keyword targeting option. […]

New client? Follow this checklist to start with a bang


I recently onboarded a new client here at 3Q (#excitingtimes), and during the onboard process, I jotted down some tips and tricks to remember when getting started. Enjoy! 1.    Google your client and C-level executives. This will not only give you a sense of the who, what, and when; it will also provide you with […]

3Q Digital Download Episode 5: Crafting Personas


    Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience. Here are the 5 key takeaways according to Aaron: 1. Use the information you already […]

Zen and the Art of Account Management

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You’re under siege. Barely 10 minutes into the workday, and four clients have emailed or called you with mission critical tasks to execute. There are only so many hours in the day….how will it all get done? What if you can’t do it? What if you rush and make a mistake? What if, what if…. […]

eCommerce Success Isn’t Always about Price


These days, it seems like internet retailers feel more pressure than ever to beat the competition on price. Store owners have been conditioned to drop prices just to get the business. But being the lowest price isn’t always necessary. In fact, BigCommerce pulled together a range of Ecommerce studies and found that 80% of consumers […]

15 quick tips for better client – and internal – communication


I looooove using email. I work with clients and colleagues in three time zones and five offices (not to mention a few remote offices), and it’s very easy to get in the habit of dropping an email rather than find a common time to pick up the phone with a busy colleague. But as we […]

How Companies Are Using Big Data to Recruit


Recruitment strategies have evolved rapidly over the last few decades. Not long ago, recruiters had little choice but to sort through reams of paper in over-stuffed filing cabinets to zero in on the most promising prospects. Job board sites such as Monster and Indeed revolutionized that process. Now, recruiters – including digital marketing agencies – […]