The Top 12 Ways to Grow A Stale PPC Account

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It happens all too often that right at the end of the quarter, your client suddenly comes up with incremental budget that they expect you to spend in PPC while still maintaining your KPI goals. Or perhaps you have a client with an unlimited budget, but their campaigns are at 100% impression share with nowhere […]

A/B Testing? Use Statistics to Stay on Course

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You just launched an AdWords Campaign Experiment to test two ad variations in your top-volume campaign. Great job! But now what? Actual A/B test implementation is only part of the battle to make data-based improvements in your account. The most important part of the testing is often forgotten: test evaluation. Here are a few steps […]

10 Steps to Hire the Right Outsourcing for Your SEO Campaign

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Many people make mistakes in hiring the right person or company to outsource their SEO, so I’ve put together a guide to help you choose better resources. There are different activities that you can outsource like content creation, SEO, graphic design, web development, etc. Since I am a SEO person, I’d like to demonstrate the […]

3Q Digital Download Episode 1: Social PPC

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Welcome to the inaugural episode of the 3Q Digital Download Podcast, your place for informative discussions about the latest trends in digital marketing. The podcast series features our charismatic host, Joseph Kerschbaum. Episode 1 is all about social PPC! Our first guest is the esteemed Melissa Mackey, who has been doing PPC since 2006. Be sure to […]

New Demographics on the Google Display Network – and How to Use Them

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A couple of weeks ago I clicked into a remarketing audience and…behold! Google has released a new demographic visual on audiences with sufficient data. Aside from being a handy visual, there are several tactical reasons this is nifty. The most useful demographic info to check out is that in your converted users audience – this […]

4 Ways to Build Certainty for Persuasive Marketing

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Recently, we had the pleasure of welcoming Stanford Professor Zakary Tormala to our office in San Francisco for a Lunch and Learn event. Using experiments and surveys, Zak and his colleagues were able to gather the data to show that certainty and uncertainty can both be used effectively to build and maintain trust with a […]

Clicks, Customers, and Cashflow, Part Three: Profit

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(Part 3 of a 3-part series; read parts 1 and 2.) We’re passionate about profit. It may sound obvious, but your business exists to earn profit. Many AdWords managers obsess over clicks, CTR, Quality Score, Impression Share, Cost per Click, Ad Position, Cost per Acquisition, and so on. While these are “noble pursuits,” for my […]

To Master Conversion Optimization, Remember These Resources

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My partner, Richard Farr, came up with a framework for dividing our time, which I love. It’s to spend equal resources and energy on these four areas: earning, learning, health, and happiness. I’m going to let you find your own resources for earning, health and happiness, and focus this post on learning. Specifically, the best […]

How to Harness the Awesomeness of Google Tag Manager

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Let it be known that Google Tag Manager is, in my not-so-humble opinion, one of the best free tools to come about in quite a while. The platform allow marketers to seize control of tag management and become less dependent on developers, and the (not so recent) introduction of auto-event tracking makes the platform truly […]

How to bring keywords back from the right-rail grave

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Today I want to share some tips that are a good way to push for extra volume, using the keywords you’re already bidding on.  Sounds easy, right?  Well, it is! Let me give you a good scenario for this push:  Let’s say your client (or your own personal  account, for that matter) has had really […]