SEO Checklist – Are you ready for the holidays?

santas_christmas_list

The holidays bring an influx of traffic to web properties, especially ecommerce-based web properties. Ensuring you’re putting your best foot forward prior to the traffic influx will allow both you and your customers to achieve the desired site experience. Even if your brand doesn’t host any holiday promotions, the sheer fact that users flock to […]

How to Have an Opinion

Green-Recycle-Logo-Wallpaper-HD

Whether you’re transitioning into a strategic role or you want to better manage your client relationships, it’s important to develop an opinion and effectively communicate that opinion to the client. I’ve summarized three key steps to getting back in the driver’s seat of conversations with your client. Learn SEM Knowledge First and foremost, you should […]

A Guide to Presenting at Digital Marketing Conferences

Netsquared-Nonprofit-Social-Media-Strategy-Presentation-Melbourne-Sara-83380

A few weeks back, I presented advanced PPC bidding strategies at SMX East. Today, I’m thrilled to share my favorite tips on presenting at digital marketing and search marketing conferences. Presentation opportunities are accessible to hard-working digital marketing professionals who have something truly valuable to share. Learn why you should present, how to secure opportunities, […]

4 Quick Fixes to Get Your Google Shopping Campaigns on Track

crayon

Google Shopping (formerly known as PLAs) provides a great opportunity for clients with appealing photos of their products. The trouble is, they’re often seen as a black box because of the detailed product feeds required, and there are several fundamental errors I’ve seen advertisers make in the feed that can quickly derail their results.   […]

Three Use Cases that Show the Power of AdWords Segments

ToD_-_10.8

As digital advertising continues to grow, we find ourselves with an ever-increasing number of ways that data can be sliced. Different slices or segments, as we find in AdWords, become powerful tools to understand what is truly influencing performance. For any marketer who is not currently utilizing these segments, I highly advise getting familiar with […]

Why Replacing All Copy with Promotional Copy Isn’t a Good Idea

o8dn3fl1

Recently our team met with a client that had a pretty daunting request: they wanted us to completely change all of their high-performing, evergreen ad copy to promote a gift card with purchase offer. In addition, they wanted to do this twice, to create a sense of urgency. So, the first set of ad copy […]

Google in Q3: Mobile and Shopping Traffic Up, Desktop CPCs Flat

tablet-314153_640

With Google’s earnings coming up, it always gives us an excuse to look back at how the industry has changed year over year. The last time I did this, roughly six months ago, there were some huge swings in mobile. Was that the case again when we compared Q3 2013 to Q3 2014? Not as […]

3Q Digital Download Episode 2: Next Level PPC

3Q_DigitalPodcast_v2

  Subscribe on iTunes here!  Welcome to the second episode of the 3Q Digital Download Podcast! Join our host, Joseph Kerschbaum, and our guest, Elizabeth Marsten, to get tips on taking your PPC game to the next level! This is perfect for both in-house or agency folks! Here are Elizabeth’s key takeaways. 1. Google-able Content: Writing, blog, etc. Ability […]

Key Takeaways from Evolve with Google Analytics

82n2b_j5

While the turnout was small at Evolve with Google Analytics, hosted this week at Boston’s World Trade Center, the content was incredible and led to great conversation within the intimate group of attendees. We were also fortunate enough to share the convention space with eMetrics and Predictive Analytics World, which provided a greater opportunity to […]

Is Google Stealing Your Brand Search Queries?

image007

On 5 September, the Google Webmaster blog announced that we would “see a new and improved sitelinks search box” in organic search results. It sounds brilliant – an easy way to help customers with brand awareness straight to where they need to go. However, just a few weeks later Dan Barker put up this post, […]