Best Blog Posts of August 2014

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  Jay Stampfl broke the news of Google’s removal of the close variants option. Now everyone’s campaigns are automatically required to bid on close variants.     Susan Waldes helps you break the ice with a potential job candidate. If you’re looking for a job in SEM, be ready to field these questions!     Facebook […]

Today’s the Day: 5 Great Resources to Transition to Google Shopping

Definitely make the transition yourself. Having Google do it might turn out as well as building Ikea furniture with a hangover.

If you put off your transition to Google Shopping like you put off your taxes or term papers, you might be scrambling to make the transition today before Google does it for you. If you’re still behind the curve and need some information about the transition (or just need to ensure that you’ve got all of […]

The Quality Score Conundrum: The Fine Line Between Creativity and Conformity

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The philosopher John Stuart Mill wrote, “It is better to be a human dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are a different opinion, it is because they only know their own side of the question.” While the reflections of a […]

Top 8 Google Analytics Reports for PPC

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So you work in PPC. You’re most likely using Google Analytics. You’re also most likely completely overwhelmed by the volume of data and reports available to you. Let’s break it down to a manageable – and actionable! – number. In this post, we’ll break down 8 essential GA reports for PPC professionals. For each, we’ll […]

How to Build on the Foundation of SEO

As an agency performing SEO services for clients, we execute a significant number of SEO sales audits looking at SEO best-practice implementation. What we find is that most businesses need a fair amount of foundational website cleanup: anything from ensuring all of their content is visible to spiders, to planning a well-defined keyword map, to […]

How-To: Do Bulk Ad Scheduling Across Campaigns

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After doing a day-of-week test, we discovered that some ad scheduling was needed on a rather large account.  This overarching account is made up of many accounts in an MCC.  Nearly all of these accounts have several campaigns within them.  Contemplating on how an ad schedule will be implemented was the order of the day. […]

3Q Digital debuts on the Inc. 5000

It’s been a great three years at 3Q Digital — and that was confirmed with yesterday’s release of the Inc 5000 list of the fastest-growing private companies in the U.S.! Thanks to a three-year growth rate of 671%, we debuted at #677, amidst some pretty esteemed company (here’s the full list). Cheers and congrats to the […]

How to Stick to Deadlines – and Your Sanity – While Managing Creative Projects

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We’ve all been there: “Can you just give us one more concept?”; “Can you try another image?”; “We need to do another round of revisions”; and my favorite, “I know it was approved, but we just have some last-minute changes…”. I would like to believe that these requests are not being made for the sole […]

A Brief Look at AdWords Quality Score

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Quality Score remains one of the most frustratingly obscure metrics in an AdWords account, and this overview is not an attempt to demystify its mystery or unravel its history. There’s a great deal of worthwhile reading on the topic, so be sure to check that out if you have more questions after reading this post. […]

Google’s New Call Tracking Feature – Should You Use It?

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Earlier this week, Google released a product that is in direct competition with call-tracking services like Mongoose Metrics or LogMyCalls. Obviously, Google’s not having insight into calls and revenue or leads driven from them is a big gap in data. The new product is meant to address this gap. To track offline calls, the new […]