Don’t Want to Babysit Social Media? Use These 4 Tools

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Let’s face it: sometimes you just can’t be as attentive to social media as you’d like to be. People expect to hear a response from you in 60 minutes or less, especially if they’re ticked off. On the flip side, who’s got time to monitor their networks all day? You’d never get anything done! At […]

A 10-minute guide to LPO testing

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We’ve all heard that A/B testing is the foundation of good landing page optimization, but what does that really mean? How long should you test? What should you test? How can you set up a test to ensure you learn something from it? I’m glad you asked! Let’s dive in. Before you begin, remember… A […]

The Importance of Being Earnest

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Part of my job at 3Q is taking feedback from our employees and identifying areas for us to improve as an organization. The feedback comes through a number of channels: TINYPulse (a bi-weekly employee survey), various task force committees in the organization, new hire check-ins, exit interviews, and good old direct communication with employees. Some […]

Welcome FBPPC to the 3Q Digital Blog!

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3Q Digital’s blog now has all of the social media marketing tips you’ve been dying for! With the successful completion of our merge with the FBPPC blog, you can now find tons of Facebook, Twitter, Linkedin, and Instagram advertising insights on the 3Q Blog. Be sure to dive in, take a look around, and let us […]

Find Hidden Profit with Google’s New Cohort Analysis Tool

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E-commerce users have a powerful new tool to add to their tool box. In early February 2015, Google released the Google Cohort Analysis, a deep-analysis tool added to the Google Analytics suite. Businesses are able to look at their customers in a way that is more meaningful to long-term profits. Rather than presenting analysts with […]

3Q Digital Download Episode 12: Bing Shopping

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  Steering clear of Bing? Big mistake. The underdog is coming on strong with Bing Shopping campaigns. Join host Joe Kerschbaum and guest John Lee of Clix Marketing as they discuss the effectiveness of the platform. Here are John’s steps for setting up Bing Shopping: 1. Set up Bing Merchant Center 2. Create a store 3. Download feed template from […]

Marketing Mavericks: an Interview with Extreme Reach’s Robert Haskitt

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Name & Title: Robert Haskitt, CMO Company: Extreme Reach How long have you been in your current role? Five-and-a-half years. When you look back at the last six months, what were some of the biggest surprises of your job? Pleasant Leadership Surprise How much impact a nimble team of marketers can make when they rally […]

Google Display for Beginners

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What happens when you’ve gotten your bearings in the game of Search and are ready to tackle another channel? Some may dread having to learn a whole new process while others may be excited to discover something new and hopefully game-changing for the business – and some may be both! Enter the Google Display Network. […]

How to Automate Writing Performance Bullets Using Excel

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At one point or another, we may find ourselves swamped in work. This was me a couple of weeks ago on a particularly busy Wednesday: running on 4 hours of sleep and my fourth cup of tea as the clock ticked toward 5pm, with two client weekly performance reports still staring me in the face […]

Create Your Ideal Twitter Audience

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After speaking at the Zenith Conference I knew I had to make sure everyone knew the answer to the question “why throw your hat in with Twitter advertising?” Chances are the people you want to reach are already Tweeting away! Twitter currently has: 16.3M moms 19.4M fashionistas 15.5M cost conscious shoppers 28.3M millennials According to […]