Does SEM add value to existing SEO efforts? Here’s how to tell

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On March 3, I’ll be speaking at SMX West on the panel “Better Together: SEO & SEM.” I wanted to give you all a quick preview of my presentation as we get prepared for a great conference. Following SMX, we’ll have two more posts diving into how SEO & SEM already work together and exploring […]

Announcing our 2015 Most Influential SEM Tournament

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3Q Digital is pleased to announce the start of our annual SEM Tournament! The first round has some exciting match-ups, including: James Svoboda vs. Ian Lopuch Joesph Kerschbaum vs. Larry Page Matt Umbro vs. Susan Waldes …and a ton more! Get ready to vote for who you think is the most influential SEM in our […]

The data says: Bing paid clicks rising after Firefox deal

Yahoo’s November deal to become the default Firefox search engine cut off Google’s 10-year run as the presiding default. The deal made headlines, sparked a lot of “why advertisers should pay more attention to Yahoo/Bing” posts, and seemed destined to bolster Yahoo’s 2015 efforts to claw away at Google’s market share. But how is it […]

YouTube Search: Use Negatives & the Search Query Function

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YouTube advertising is fast becoming a popular channel amongst digital marketers. It can be great for brand exposure and CPV’s are generally under $.50 (typically much lower). While In-Display and In-Stream avenues are a great option for garnering an audience similar to how image ads in the GDN function, YouTube Search can offer up a […]

Five Reasons You Shouldn’t Work For 3Q

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It’s easy for an employer to tout all the reasons you should want to work for them, so I thought I’d turn things around and give you five reasons you absolutely should not work for 3Q. 1. You hate being challenged. We seek out savvy clients – this means clients who aren’t content with the […]

3Q Digital Download Episode 9: Ad Testing and Ad Copy

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  http://3qdigital.com/wp-content/uploads/2015/02/09-09-3Q-Digital-Download-Episode-9.mp3 Podcast episode 10 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level. Here are Brad’s top 5 tips: 1. Define why you want to test: what are your success metrics? 2. What are you going to learn […]

Earned Media and Its Role in Your Marketing Strategy

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So my last two blog posts have covered owned media and paid promotion, which must mean that it’s time to talk about the final strand of the trifecta: earned media. As I’ve said before (and you’re probably sick of hearing now), a combination of owned, paid, and earned media is essential for any marketing strategy. […]

5 Common E-Commerce Pitfalls and How to Avoid Them

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It’s a big day when a brand’s e-commerce website goes live. This could be followed by intense disappointment when sales don’t meet expectations. Many e-commerce business owners become frustrated when they can’t understand what went wrong. It’s possible there is no problem with the marketing plan, products or the sales market. It could be the […]

Happy Presidents’ Day!

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We’re taking a break from the blog today, but we’ll be back to our regular schedule tomorrow. Have a great holiday!

What Twitter and Google’s fire hose reopening means for both parties

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The Twitter fire hose is coming back! This is big news for Google and Twitter alike. But what happened after the first agreement between the two lapsed in 2011, and what are both sides looking to gain now? Let’s take a look. What both parties lost In 2009, the first “firehose” agreement for Twitter to […]