Why Aren’t My ACE Tests Rotating Evenly?!

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A/B testing is the backbone of any long-term SEM strategy, and ACE testing is a valuable tool for determining whether changes drive awesome improvements or sad declines in performance. However, it can be frustrating when you see ad rotations like this: Clearly, the impression volume for test #1 is much higher, leading to more clicks […]

3 Ways to Stay under Your Monthly Budget

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Coming up on budget toward the end of the month? I’m going to give you three ways to stay under – one an absolute quick-fix solution and two tried-and-true methods that you should be performing regardless of spend projections. Reduce campaign budgets This simple exercise is a good way to ensure you come in under […]

Kitchen Sink Remarketing

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I have a long-term B2B client that works on the Fremium business model. For the longest time, the only upsell GDN marketing strategy we employed consisted of an appropriate message with a link to the pricing page, which showed the additional benefits of becoming a paid member. It worked fantastically because the offering was wonderful. […]

Free Excel webinar will put more hours in your day

Excel has swallowed many an SEM’s day whole. We’ve lost colleagues amongst all those rows and columns and formulas. And we can’t count the days when we’ve looked up at the clock and found that it’s 5:30 p.m., and lots of spreadsheet work lies ahead. Sound familiar? This might be the most important webinar you’ll […]

Thriving after Maternity Leave: 4 Moms Dish Advice for Agencies and Parents

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Agency life is demanding. Newborns are demanding. Re-entry into any kind of workplace after a break has all kinds of challenges. So what are the keys to success – at both job and motherhood – when you come back to an agency after maternity leave? We asked four new moms at 3Q Digital – all […]

Does SEM add value to existing SEO efforts? Here’s how to tell

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On March 3, I’ll be speaking at SMX West on the panel “Better Together: SEO & SEM.” I wanted to give you all a quick preview of my presentation as we get prepared for a great conference. Following SMX, we’ll have two more posts diving into how SEO & SEM already work together and exploring […]

Announcing our 2015 Most Influential SEM Tournament

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3Q Digital is pleased to announce the start of our annual SEM Tournament! The first round has some exciting match-ups, including: James Svoboda vs. Ian Lopuch Joesph Kerschbaum vs. Larry Page Matt Umbro vs. Susan Waldes …and a ton more! Get ready to vote for who you think is the most influential SEM in our […]

The data says: Bing paid clicks rising after Firefox deal

Yahoo’s November deal to become the default Firefox search engine cut off Google’s 10-year run as the presiding default. The deal made headlines, sparked a lot of “why advertisers should pay more attention to Yahoo/Bing” posts, and seemed destined to bolster Yahoo’s 2015 efforts to claw away at Google’s market share. But how is it […]

YouTube Search: Use Negatives & the Search Query Function

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YouTube advertising is fast becoming a popular channel amongst digital marketers. It can be great for brand exposure and CPV’s are generally under $.50 (typically much lower). While In-Display and In-Stream avenues are a great option for garnering an audience similar to how image ads in the GDN function, YouTube Search can offer up a […]

Five Reasons You Shouldn’t Work For 3Q

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It’s easy for an employer to tout all the reasons you should want to work for them, so I thought I’d turn things around and give you five reasons you absolutely should not work for 3Q. 1. You hate being challenged. We seek out savvy clients – this means clients who aren’t content with the […]