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Author: Sean Nowlin

What will a Facebook mobile ad network mean for the industry?

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During my career in display advertising, I have been exposed to all portions of the spectrum: from high-cost/high-profile homepage takeovers all the way down to network buys.  The idea is to balance high- and low-cost buys in order to maximize unique reach, potential conversions, and awareness/purchase intent. (Remember that word: balance.) Nowadays, real-time bidding (RTB) […]

On Privacy and Advertising

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Years of working in the online advertising industry can help mold (or strengthen) certain viewpoints.  For me, how I feel about privacy is a big one. I had always taken free online services for granted.  Never gave much thought about how the company might be making money off me.  Having to deal with ads in […]

Yahoo merges premium inventory and programmatic buying – and we all win

Well, that didn’t take long.  Back in September, I wrote that Yahoo! was taking steps towards the programmatic future and would be opening up some of their premium inventory to the programmatic buying process.  Anyone with access to an RTB platform could theoretically access this premium inventory the same way they have been buying exchange […]

Yahoo!’s Big Step Toward a Premium Programmatic Future

Steering Wheel

My first experience with Real-Time Bidding (RTB) came about 4 years ago.  I was at an ad:tech conference and heard about something called a Demand Side Platform (DSP).  Up to that point I had primarily dealt with premium direct display and ad network partners.  The concept was particularly appealing to me.  A buying platform that […]

Is display advertising the career for you?

One of the more surprising things I have learned so far in my display career is the disparity of good talent. In the digital marketing space, there just don’t seem to be that many people with great display experience. But I don’t think that it’s because people lack the skills or ability to work the […]

3 Questions To Ask a Premium Publisher

Congratulations! You’ve managed to master search marketing and display retargeting. But now you have a new product reveal coming up and want to make a bigger push into awareness and demand generation. There are a handful of premium content sites out there that seem to fit your goals. You’ve reached out to the sales rep […]

Lesson learned abroad: check basic display targeting options

From time to time, it’s important to take a step back. Display campaigns can become very complex, and details sometimes get ignored. If you ignore those details for too long, opportunities can be missed. And opportunities can come from the most interesting of situations. The browser language lesson Recently I took a trip to Europe. […]

Be More Benefit and Less Feature

Let’s state the obvious and get it out of the way. Over the past 5 years, there was an explosion in display ad tech. The display LUMAscape became a vast, complicated land. Many people have written (ahem) about the need for consolidation in the display industry. Some of the players have been acquired; others have […]

Display In-House to Agency – A Tale of Transition

Before coming to PPC Associates, I had spent the previous few years in-house. It was an awesome experience working for a big digital advertiser. I acquired a breadth of experience across multiple display opportunities. And it was a pleasure to work with numerous fantastic people. So it was a tough decision to leave. I knew […]

The Ups and Downs of Display Campaign Activity

Patience is the best remedy for every trouble. –       Plautus Being that I work remotely from my home in Cleveland, I travel back to our HQ in San Mateo about once a month. After doing this for eight months, I have started to become a true frequent flyer. Experiences at an airport, those that once […]