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Author: Sean Marshall

SEM Seen Through a World Cup Lens: Who Would the PPC Champion Be?

As the World Cup has been winding down, I’ve been trying to figure out how merge my love of soccer and understanding of SEM into a functional blog post. I thought about backing into success (a la Team USA losing to Germany) but lost focus when the team was knocked out by Belgium. I considered […]

PPC Tip: Don’t Be A Robot

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I have a love/hate relationship with process, but ultimately I recognize that sound process is the foundation of PPC success. Repeatable, tried-and-true methods that drive tangible results should feature prominently in the day-to-day activities of all search managers. That said, don’t be a robot. Organization is key in search. Calendars are a great way to […]

Why You Want Demanding Clients

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There’s a prevailing notion that smaller clients are more challenging and more demanding. Whether it’s a small business owner sweating every decision, a new program trying to figure out the channel, or someone with too much time on their hands, the assumption is that small = pain in the butt. I say, GOOD! Whether you’re […]

Three Outcomes of New Search Programs

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I’ve been spending a lot of time working on brand-new search programs. Like any form of start-up, it’s a gamble – but a gamble worth taking. When evaluating which programs to gamble on, my first question often is: are people searching for what you sell? Ultimately, I wouldn’t want to be the guy trying to […]

7 Habits of Great New SEMs

Dive in!

I’ve been working on a new project for the last three months. Though I’ll share the details another day, a big part of my work has been training and coaching someone who’s brand-new to SEM. While I’ve done my share of hiring and training in the last five years, I think it’s safe to say […]

Anonymous Placement Makes Display Look More Like Search Partners

Search is always evolving

Search is competitive and ever-changing. That’s part of the allure. There’s an edge to be gained if you stay on top of latest trends and can act decisively against your competitor. Search data is highly transparent and the AdWords system responsive. Display on the other hand, is not.  It’s never been, really.  From unpredictable smart […]

Why Is Opting Out of Tablet App Placement Ads Such a Labyrinth?

I took some time away from search at the start of the summer, conveniently missing the mass migration to enhanced campaigns. Prior to that time, I worked on a single account that we had largely opted out of tablets, especially in display campaigns. After launching the first ever display campaigns for a new client, imagine […]

Should your startup try SEM? Here’s how to answer

Search isn’t automatic. It isn’t the silver bullet to your marketing plan. Search isn’t as easy as it seems, and it certainly isn’t the right fit for every product and service. Most companies can figure out how to take advantage of shades of intent and fulfill existing demand for their product. But what happens when […]

SMB clients: the conundrum solved

“The SMB often doesn’t have the time, knowledge, or budget to understand search engine marketing.” Andrew Shotland, Confessions of a $100/month SEO Client I pulled this quote from the first part of Andrew Shotland’s Search Engine Land blog series, which speaks to the client side of the relationship. While working with savvy customers has always been […]

Full service digital marketing – one man’s definition

What, exactly, is a full-service digital marketing agency (besides a mouthful)? Digital marketing includes a lot of things; claiming to be full service is no small task. Even looking at individual channels, it’s hard to truly be full service. However, as marketing channels collide and attribution turns us into one giant digital marketing family, more […]