Author: Dennis Yu

The gaping hole in your competitive analytics


Avinash Kaushik wrote a killer piece that he calls the “ultimate guide for learning how to do amazing competitive analysis”. You should definitely check it out and read through the dozens of painstakingly assembled links. But there’s one glaring issue: it was written in 2015 but assumes the world is still like 2005. Nothing wrong with using Google […]

This is an ad, but not really


Imagine if in the first 3 seconds of a YouTube ad we run, we say “hey, this isn’t an ad- don’t hit skip- maybe someone wildly waving for attention or a giant red warning of “if you hit skip, you lose.” Anything to get them not to skip. Then we explain how just because we paid […]

Facebook wants to make Dennis Yu more successful


Do you notice Facebook sending you more and more tidbits like this? They realize that education, not pushy salespeople, is the key to getting advertisers to spend more. In this case, we’re looking at the page insights for my public figure page (there are no insights on profiles, of course, so don’t call your profile […]

Facebook advertising is not a stand-alone skill

I recently spent the afternoon with Dr. Karen Freberg, professor of social media at the University of Louisville.  Unlike most educators in this space who teach “social media” basics according to an outdated curriculum approved 3 years ago, she has a capstone structure.  Working professionals come in to teach current practice, imparting real-world, relevant skills. Take […]

What do you really “like” on Facebook?

Look closely at the boosted post results here. 170 people liked the post. 78 clicked to read the article. This means that nearly 100 people clicked like on the post, but didn’t read it. Are they merely agreeing with the headline of the article? Or maybe they just like the person making the post or the […]

71 video views but 1428 likes?

Screenshot 2015-03-07 01.46.55

Impressions, ad spend, and interactions come in at different intervals. That’s why you can have CTR higher than 100% at times, as you’ve seen. Or sometimes an absurdly high CPM, such as $20 to serve 50 impressions. But in the case of this video, which comes a few minutes after the Golden State Warriors win […]

Saved target audiences save you time

You used to need Power Editor to create and use a saved target audience. But now you can use them when boosting posts straight from your timeline – super convenient. And you can create saved audiences in any of the other three ad interfaces: timeline, Ads Manager, mobile Ads Manager, and Power Editor. A saved target audience […]

Why some Facebook ad pros should be worried

Screenshot 2015-03-04 08.25.59

You probably have seen Facebook Go or related programs where Facebook will set up ad campaigns directly for clients. They’ll consult on strategy, explain how certain features work, build ads with you, and suggest optimizations. But wait… If Facebook is building the ads, then what about you as an agency, consultant, or in-house marketer? Certainly there’s no […]

If you’re doing only Facebook retargeting, prepare to get left in the dust

331806_548355251844591_217806532_o (1)

You’ve probably heard me say that smart social advertising is starting to look like paid marketing automation. In other words, you’re sending micro-targeted messages via channels other than email, triggered by a user action. Thus, the most powerful of marketing automation techniques is retargeting, by this broader definition. You’ve seen how custom audiences on Facebook are […]

You’re about to lose the majority of your Partner Category targeting!


Better create your ads now or lose access to the majority of PC targets, unless you are connected enough to be able to make requests. Most people are not using partner category targeting because: –oCPM works so well– doing most of the heavy lifting. -They’ve gotten into content marketing, driven by multiple custom audience and […]