Month: June 2013

Don’t fall into a data trap

Data, specifically trending data, is big business. Our clients demand data and our expertise in interpreting, predicting, and analyzing what streams in. But as a wise man once said, there are lies, damn lies, and statistics – meaning that data can be spun and filtered in any way that the presenter wishes. To fall into […]

How to use Facebook Hashtags for #Business

Twitter, Vine, Instagram, even Google+ … and now Facebook! It seems like there’s no such thing as the “pound symbol” anymore – just hashtags… everywhere. And for good reason. Hashtags serve a purpose unlike any other: they basically index all of our social media chatter and categorize it for our convenience. A pretty big task, […]

Use these four principles for successful Facebook PPC for retail

Many companies with tight budgets are just now jumping on board the Facebook PPC train, thanks to case studies with solid results and retargeting options. It can be daunting for many smaller companies to make heads or tails of the system, and particularly how to get the results all those case studies mention. Luckily, it’s […]

Go Beyond PPC Manager – Become a PPC Leader

When you start running pay-per-click campaigns, you will forge a solid knowledge foundation related to all things PPC. After a while there comes a time when you’ve mastered the nuts-and-bolts of campaign management and you need to take your game to the next level, and enhance (pun intended) your advanced PPC leadership skills. Below is […]

Custom Audience Targeting: a slobbering (and useful) testimonial

By now, you’ve probably heard a bunch about Custom Audience Targeting. Well, fine. Even if you have, this feature is cool enough — and effective enough — to warrant a run-down of its best features and uses. You might even find an under-the-radar tip or two. First, as you probably know, Custom Audiences are assembled using […]

Build Your Case for A Bigger Digital Marketing Budget

Do you manage paid digital marketing campaigns? I’m talking about channels like paid search, display advertising, retargeting, and paid like/social media campaigns. These are my favorite types of digital marketing programs because they often involve large budgets. Large budgets are great; they create instant scale, they offer talented professionals the opportunity for huge P&L responsibility, […]

Re-Targeting Intent: Why FBX Is A Monumental Success

Today’s post is by Nadja Yacker, media analyst at Ampush. Each time we take stock of the Facebook Exchange’s (FBX) development since its launch last September, we find the needle has jumped forward exponentially. Recently, Facebook held a live Q&A on FBX – even though just six months prior, the company held another Marketing Talk on this […]

How to determine seasonality in a new SEM account

Today’s post is by Account Associate Bailey Lau, whose awesome seasonality radar powers right through San Francisco’s foggy summers. The performance of an account is something that will undeniably fluctuate throughout any given time period. As search marketers, we want to look at the data and pay close attention to the trends of our clients. When […]

Kick-a** PPC tips recap: ad copy

In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.) Today’s installment: kick-a** ad copy tips! Tip: Make sure […]

Good advertisers do not Boost Posts!

Many of us work with social community managers, right? And whether or not they have any Facebook advertising savvy, they all see that “Boost post” option enough to think about trying it. I think boosting posts is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager […]