Month: April 2013

Create Targeted Facebook Ads Using RapLeaf Data

facebook rapleaf data

Today’s post is by Ryan Pitylak, CEO of Unique Influence. Are you determined to master Facebook advertising? The key is learning all you can about your customers. This easy guide will show you how to create micro-targeted Facebook ads using a combination of Facebook’s Lookalike Feature and RapLeaf’s email data append service. Just follow these eight steps: […]

An ex-SEM’s changing viewpoint on Display

Having recently celebrated my one-year anniversary at PPC Associates and transitioned from our Search Engine Marketing channel to our Display Marketing channel, I’ve had on my mind the concept of perspective shifts – namely, the differences and similarities between Search, Social, and Display. For SEMs, our first exposure to display marketing is through the Google […]

Behind the conversions: Andrew Foxwell

Our interview series with PPC Associates’ top account folks continues with Director of Social Media Andrew Foxwell, who grew up on a Wisconsin dairy farm and dove into Facebook the minute his little modem could handle it. How did you get into digital marketing?Somehow when I was a little child, I wandered into a wardrobe […]

Comprehensive Guide: Getting Started with Facebook’s Mobile App Install Ads

Global smartphone shipments will outpace feature phone shipments for the first time in 2013, according to a recent report by IDC, and smartphone penetration just recently surpassed feature phone penetration in the U.S., according to recent data from ComScore MobiLens. We know it from our own personal experience, and the data confirms it: smartphones are […]

Top 13 Keyword Research Mistakes

Ah, keyword research: few people’s favorite part of the job but one of the most critical. And if you’re doing it, you might as well be doing it right, so learn not to make the following 13 (common) keyword research mistakes: #1: Caring more about position than SERP decorations So much has been made of the […]

The Importance of Ad-to-Landing Page Continuity

Long gone are the days where anyone advertising a product or service on Facebook should mass-invite all of their friends to boost the number of Likes on their page. Having a huge number of fans on your page is incredibly unimpressive if those users are not engaging with your brand. You’re better than this! Don’t get […]

Get SEO and SEM on the Same Page

How is it that companies cannot seem to get it together when it comes to SEO and SEM? I am pretty close to the subject, and it’s striking that with all of the talk about integrated marketing, more companies do not create synergies between paid and organic search. At one of my most recent employers, […]

Tackling FBX Truth and Myth, Part II – Optimizing

In my last post, I discussed some of the truths and myths surrounding FBX. While many have been making some fairly lofty claims about using FBX and the success rates surrounding Facebook retargeting campaigns, our data shows that there are aspects of it that work wonderfully, while others leave a little to be desired. That […]

Tailor your SEM to consumer behavior principles

Today’s post is by Account Associate Aaron Woolway, a scratch golfer who’s always keeping one step ahead of the course. I play a lot of golf. I know that if you don’t get involved with the strategy process before a golf hole, you are setting yourself up for an undesirable position on your next shot. The same […]

Targeting, control, and low costs put Facebook ads in play for all marketers

Today’s post is by Nick Steeves, Director of Marketing at Wishpond. Facebook is one of the most popular websites on the Internet, and that means plenty of exposure for your ads. Facebook users visit the website to consume and create information, which improves ad visibility and chances for your ads to have a positive effect on a […]