Month: February 2013

A Vermont-cast vote on WFH

I’m the only person at PPCA whose sole responsibility is marketing our brand. And even 3,000 miles away from our San Mateo headquarters — or maybe especially 3,000 miles away from our San Mateo headquarters — that’s awfully easy to do. One of the reasons? Our flexibility, typified by our WFH policy (loosely: prove we can trust […]

What to do with erroneous Facebook data

Last week, Facebook had to admit that impression data was reported incorrectly. The good news is that reach was usually under-reported, so if anything you’ll notice a slight bump in your reach and impressions. Those of you who are data geeks may have also noticed that paid reach figures are weird, too, especially if you’re running promoted […]

Revisiting an Integrated Approach to Social Media Marketing on Facebook

There’s been a great deal of discussion lately about the interplay between paid, owned, and earned media and the impact it has on Facebook marketing campaigns. In a November post, I addressed strategies for successful integrated social campaigns including a handful of key takeaways for marketers. I thought it might be interesting to follow up […]

Round 2 of the 2013 Most Influential SEM tournament begins!

After some expected victories and a few shockers, we’re into the second round of the 2013 SEM tournament! Among the most intriguing results of round 1: – Andrew Goodman knocked off Andy Beal – Chris Winfield toppled new IPO titan Chris Lien of Marin Software – 2012 semifinalist Dhiren D’Souza took down David Szetela – Fred […]

Stay on top of new Bing Ads features

Today’s post is by Account Manager Jason Bruggemann, a sports nut who could write Yelp reviews for just about any basketball court in Chicago.  Over the last seven months or so, Bing has made a huge effort to revamp their paid ad services. The updates came in all forms, from UI redesign to complete name changes. […]

3 Ways To Optimize Your FBX Campaigns Today

The Facebook Exchange (FBX) has been live for almost a full year now, and to put it simply, I’m shocked that more advertisers aren’t jumping at the chance to take advantage of this product and generate some serious ROI from Facebook’s user base. Listed below, I’ve put together a few of the ways you should […]

Underutilized Classic Lessons on Converting Traffic

I’m addicted to usability and conversion tools.  They’re the sexy part of my job, and it’s always fun to show clients how their visitors interact with their website. However, don’t let the fancy heatmaps and A/B or multivariate tests distract you from the reason the tools exist: to understand your visitors in order to deliver […]

FBX vs. Web Retargeting: Digging Deeper in the AdRoll Study

Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Advertisers of all sizes continue to be thrilled with the performance, and it’s certainly becoming an essential channel to include as part of any optimally effective and comprehensive retargeting campaign. Last week, AdRoll released some unique data around […]

Learn how to interpret the most important Facebook Insights

Today’s post is by Shaun Hautly, of boom.reactive For many businesses, Facebook provides an opportunity to connect with millions of consumers. The ability to share content and see what your friends are doing is a powerful way to grow your fan base with targeted relevance. So every like, comment, and share gets echoed out to friends of […]

2013 Most Influential SEM tournament begins!

Who’s the most influential SEM in 2013? Here’s your chance to weigh in: PPC Associates’ second annual Most Influential SEM Tournament! Last year’s inaugural tournament sparked passionate support, fierce head-to-head matchups, and over 46,000 votes cast. This year, we’ve instituted some strict voting rules (once per round – no incognito-window chicanery!) and introduced some new […]