Month: November 2012

Get more for your money with targeted CPC Promoted Posts

      If you haven’t figured it out already, I’m super-interested in Promoted Posts. I think that of all the options available to an advertiser right now, Promoted Posts come the closest to really fulfilling Facebook’s ‘big idea’ on advertising – targeted ads, built around stories, that really touch people interested in your product […]

Marketing morsels from: Magnetic’s James Green

Our marketing morsels interview series with the titans of digital marketing continues with today’s insights from James Green, CEO of search retargeting leader Magnetic. Name:  James Green Title:  CEO Company:  Magnetic What’s the first metric you check when you start work for the day?   I really don’t have a routine to check metrics on a daily […]

Christmas comes early with new Facebook sales tracking tool

      There’s a current of thought that direct-response ads don’t work for Facebook. Why not? The theory is that Facebook users do not want to leave the ecosystem. They’re on Facebook to socialize, not to shop (which is why F-Commerce didn’t work so well). We all know the scenario: a user sees an […]

No time like the holidays to tap into FBX

      Black Friday and Cyber Monday have just passed, and many of us are finally recovering from the turkey– and-pumpkin pie-induced haze of our Thanksgiving week celebrations. The holiday retail season is now officially in full swing, and it’s ‘make or break’ time for most retailers and direct response marketers. Hopefully, you are […]

A guide to the latest and greatest Google Analytics features

Today’s post is by Account Manager Lisa Becker, who proudly hails from Michigan’s U.P. and may or may not have dominated last week’s matchup with the blog editor in the company fantasy football league. Google Analytics (GA) benefits from the same continuous upgrades and innovations like all properties we’ve come to associate with the Google […]

Consider This: Facebook’s Upcoming Offsite Conversion Tracking with Optimized Bidding

  Facebook recently announced a new self-service tool to both track and optimize downstream conversions outside of the Facebook platform. Advertisers will need to place a small chunk of unique code on the webpage a user will hit after taking a desired action and define the conversion on Facebook as an “add to cart,” “checkout,” […]

Weigh the costs and benefits of over-segmentation from geo-targeting

I love simple campaign structures. If you’ve read my blog before, you’ll know that I’m a firm believer in streamlined accounts w/ few campaigns (I’m willing to bet I used “firm believer” in this same context in prior blogs. Apologies to you and my editor). The question is, what do you do once you’ve made […]

Optimize e-commerce bidding with the “Value Per Click” metric

Today’s post is by Shawn Livengood, Online Marketing Manager for PPC keyword bidding is pretty complicated stuff these days, especially if you have an e-commerce account that needs to stay profitable. If you’re not satisfied with manually adjusting your bids, you can always use Google Enhanced CPC or Conversion Optimizer. Maybe you have some […]

Facebook mobile ads are how you’ll kill it

      Yesterday I had a call with a hedge fund about Facebook’s mobile ad monetization. I get a couple of these a week, so it’s refreshing to hear what the finance guys think. The fear earlier this year was that Facebook wasn’t addressing mobile– that they missed the boat by investing in html5 […]

Click Wars: Google vs. Facebook

      Some people go into a store knowing what they want, see it, buy it, and leave.   Others, however, consider shopping a more social experience. These people may shop with friends, get opinions before buying, and spend time browsing before making a purchase.   Those shopping patterns, although not absolute, also illuminate […]